For the ninth year running, the IAB Bookmark Award honoured excellence in the digital industry at a glitzy ceremony held at La Galleria in Johannesburg, hosted by comedian Nik Rabinowitz, on March 16, 2017.
The event, which was attended by creatives and marketers in the digital, advertising, marketing and media space, saw Livity Africa being awarded a Pixel in the Special Awards category for the Best Contribution to Transformation in the Digital Industry category for its Digify training programme.
The announcement of Livity Africa’s win, drew shouts of joy from the audience and inspired many who had been touched by Digify to post their excitement, pride and support on social media about how the programme had changed their lives – including Sarah Blakey, who was one of the programmes’ first mentors and who helped design the curriculum.
Well done! Great recognition of awesome work. https://t.co/6Sj2vm3K4h
— Sarah (@blakey) March 16, 2017
This is a testament of all the lives you’ve touched, including mine. Enkosi. You guys deserve it ❤️❤️❤️ https://t.co/gVGbCpq1uN
— Zuzzy Gcuku (@Zuzzy_G) March 16, 2017
Great stuff guys! 👏👏Proud Digify product! 🙏 https://t.co/QhZDoSu7yr
— bro. (@thatotistic) March 16, 2017
Digify PRO alumni Tlhogi Mothobi, who graduated in 2015, is one such success story. Now production assistant at The Loeries, she started the Digify programme with no digital experience at all. “It is so much more than a digital bootcamp,” said Tlhogi when Livity Africa caught up with her.
“For me, it was stepping stone to realising the greatness within myself. I’ve said this before – I really I would still be unemployed had it not been for Digify. I can confidently walk into an agency and tell them about all the skills I acquired through the programme. Digify winning this award gives me hope that more will be done to get young people in the industry.
“I’m proud to be a Digify PRO graduate.”
Watch the interview we did with Tlhogi a year after graduating from the programme.
Digify PRO is a free six-week bootcamp designed to not only upgrade your digital hustle by using online tools but also give you the mentorship necessary to create your own formula for success. Applications for the next cohort, taking place in Braamfontein, Johannesburg, close March 26.
Digify PRO and the shorter, one- and two-day offering (known as Digify Bytes) has a unique set-up. All trainers are either Digify alumni or young people who have been tutored to deliver training to individuals and groups. Trainer Katlego Mohlabane is one of those trainers who came into programme as an attendee of the Train the Trainer sessions.
“I was an unemployed, poverty-stricken youth with unharnessed potential and an idea of what I wanted out of life and no clue whatsoever, how to get there,” writes Katlego.
“My biggest advantage was that I owned a computer, which was a parting gift from my previous employer. I would sit with it at a free WIFI hotspot by the Hector Pietersen Museum, two blocks from my house and download video tutorials on Photoshop and Illustrator. Next on the list was programming.”
Katlego says his battle with depression and anxiety had cost him his previous job and he had all but lost hope trying to make ends meet with the little money he was making from freelance graphic design … until he came across a free Digify Bytes session.
“The session I attended was hosted by Leratho Mothopeng. Here was this person painting a complete picture of how all these loosely hanging concepts I have been collecting information about, fit together.” He asked for Lerato’s contact details and started to attend Train the Trainer sessions and is now one of the programme’s regular trainers.
“I’ve amassed a wealth of technical knowledge, I’ve gained confidence when I thought I’d be rejected in what felt like a middle class setting, and I have become more grounded and patient. With the kindness and compassion I’ve received from everybody at Digify, I’ve been able to measure and appreciate progress. I’ve also learned to let go pessimism and mend my shortcomings with action instead of feeling sorry for myself.”
According to an article published in BizCommunity, “Engaged, socially-minded digital campaigns that focused on the consumer and were socially relevant were the big winners in this year’s IAB Bookmark Awards.”
In 2014, in association with Google, Livity Africa launched Digify, a digital bootcamp for 18-25 year olds, offering young people coaching in digital and social media skills to equip them for a digital career. Digify trainees were put through their paces with an intensive three-month programme with training in conceptualizing, pitching and implementing digital campaigns, running social accounts, content creation as well as key Google modules such as Search, AdWords, YouTube and Analytics.
Responding to the needs of the growing digital landscape, Digify expanded to Cape Town as well as Nigeria and Kenya (in 2016), offering shorter, one-day and two-day courses.
Digify is a new pathway in education, employment and empowerment, proving that by learning and improving digital skills, one can increase your chances of becoming employed or starting your own business or freelance career in Africa, as many of our more than 70000-trained have gone on to do.
ABOUT THE IAB BOOKMARKS 2017
The IAB Bookmark Awards honours publishers, individuals, agencies and brands that have brought creative and innovative work that delivers tangible results. Jury President John Dixon, CEO of Saatchi & Saatchi BrandsRock leads the multi-talented jury panel represented by agencies, publishers, private companies and niche businesses that will select the ultimate winners in each category.
Josephine Buys, CEO of IAB SA says, “We are thrilled with the response to the IAB Bookmark Awards this year. Each entry tells a unique story of how digital can be used to achieve relevant, lasting results in multiple sectors.”
If you are an agency, business, or brand that would like training in digital marketing or get involved in the digital revolution, please contact Qhakaza Mthembu on firstname.lastname@example.org
For more information about the work we do at Livity Africa, email us on email@example.com and follow us Twitter, Facebook, LinkedIn, YouTube, and G+