South Africa has a very vibrant and youthful fashion scene. To capture and celebrate the vibrant spirit of youth expressed through MRP’S RT fashion, Livity Africa has been creating fun fashion editorial campaigns - from conceptualsing fashion shoots, sourcing clothing and models, to styling them to capturing the imagery in still and moving pictures.
The fashion campaigns are part of an ongoing partnership with MRP and are featured as blog post content published on the livemag.co.za platform and also posted and promoted on our social media platforms. The aim is to highlight the personality and the fashion-forward both behind and in front of the camera and inspire the 18 - 30 target market - not just with the fashion but also with the attitude and featured creatives.
The banner ads were flighted for two weeks: 22,907 impressions; 10,560 unique users; 13,337 sessions. Our behind-the-scenes video attracted more than 34K views; our Facebook posts reached 240K accounts with 47K engagement.