We’re recruiting a Senior Digital Strategist

We are looking for a talented and experienced Senior Digital Strategist to take our agency to the next level. They will lead our digital strategy for Live SA, Livity Africa plus client campaigns. We work with partners and clients such as the British Council, Google, Red Bull, Mr Price, Omidyar Network, ENCA, Canon, the People’s Assembly and IAB SA to deliver authentic youth campaigns.

You need to have passion for, and excellent knowledge of, the digital landscape, trends and technology as well as technical knowledge of digital campaigns; mobile; campaign reporting and Google Analytics; email campaigns and software; Google AdWords; search engine optimisation; social media marketing; digital content; content management systems and managing website development projects.

You require a proven ability to grow digital audiences and drive engagement, preferably for a youth audience.

The post is located in Johannesburg and we would need you to start in April or early May 2015. Please submit your CV and cover letter to Beth O’Connor [email protected] (011 028 7487) by Friday 17 April 2015.

Job Title: Senior Digital Strategist
Reporting to: Managing Director
Salary: Competitive (5 to 10 years’ experience)
Location: Johannesburg
Start date: April or May 2015

PRINCIPAL JOB RESPONSIBILITIES

Develop, and ensure delivery, on Livity Africa and Live SA’s digital strategy plus for client campaigns. Manage all aspects of digital including social media, mobile, digital content, search engine optimisation (including AdWords campaigns) and email campaigns
Manage the digital infrastructure for Livity Africa, Live SA and client campaigns including relationships with external digital agencies
Oversee two campaign executives and start to finish campaigns
Set targets for Livity Africa, Live SA’s and client campaigns
Oversee all digital reporting and reconciliation
Manage our digital audience and insights programme
Contribute to proposals and presentations for potential clients
Oversee the training and mentorship of Live SA contributors’ and staff in their use of digital and social media
Work with the editorial mentors to ensure quality Live SA digital content plus implement new approaches to digital content
Research and introduce new digital trends and technology to the agency

ROLE REQUIREMENTS

Passion for, and excellent knowledge of, the digital landscape, trends and technology
Technical knowledge of digital campaigns; mobile; campaign reporting and Google Analytics; email campaigns and software; Google AdWords; search engine optimisation; social media marketing; digital content; content management systems and managing website development projects
Proven ability to grow digital audiences and drive engagement, preferably for a youth audience
Leadership and line management experience
Excellent writing, editing and verbal communication skills
Energy and the capacity to come up with new engaging ideas
Excellent attention to detail
Strong work ethic and ability to go over and beyond when necessary
Positive and solution orientated
Organised and systematic
Clear thinker, strong analytical skills
Time and task management
Ability to handle pressure and delegate/manage accordingly

PROFESSIONAL REQUIREMENTS

Marketing, digital or communication diploma/degree
5 to 10 years’ experience in marketing and/or digital
Experience working in an agency would be advantageous

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