Wanted: Senior Account Manager

Livity Africa is looking for a Senior Account Manager to work across our exciting young company, focusing on building the Live Magazine brand to become the leading youth media channel in SA.

Launched in 2011, Live Magazine SA is a youth lifestyle magazine that is 100% created by 16-25 year olds around South Africa. With a main production office in Cape Town, the magazine itself is distributed all over the country, and amplified by its online channels – via mobi, YouTube and social networks.
This role will be focused on business development, nurturing excellent relationships with existing and new commercial clients, and overseeing excellent delivery of campaigns and content within the youth team.

As well as being an excellent communicator and highly organised, you would need to be extremely proactive, willing to learn and able to multi-task under pressure. It’s also absolutely essential you can relate well to young people of a wide range of backgrounds, and understand youth culture.
You’ll work closely between our sales, management and media mentoring teams, as well as with our rolling team of around 20 full-time trainees, who join us for a 3-6 month cycle and create all the content.

You’ll be managing clients, developing and pitching campaigns for the magazine and wider business, and making sure those campaigns are delivered on time and to a high quality. Live has already worked with an impressive list of clients, including Google, Coca-Cola, eTV, eNca, Metropolitan, Ster Kinekor, Johnson&Johnson and Puma.

This is a rewarding and demanding full-time role based in Cape Town, with regular travel to Johannesburg. You’ll need a minimum of 4 years’ experience in the marketing or advertising industry, with two years at least at Account Manager level.

Please apply with a CV and covering note to [email protected] by January 25th 2013.

More about Live Magazine here:

Our mobi site: www.livemag.co.za
The story behind Live coming to SA: www.livityafrica.com
Read back issues online here: http://issuu.com/livemagazinesa

Wanted: Sales and marketing manager for Live Mag SA

An exciting new marketing and advertising sales role working on a new magazine title that is taking South Africa by storm.

Originally from the UK, Live Magazine is a new SA-wide youth magazine title that launched across the country in mid-November.

We are now looking for a marketing and advertising professional to develop, follow-up and close advertising leads, create and grow partnerships with brands, come up with creative brand solutions… as well as mentoring a young team of marketing interns.

Working with the MD and Project Director, you’d be responsible for developing leads, building relationships with relevant brands and making/ closing deals for display ads and co-created editorial.

You’ll need to be dynamic, ambitious, persistent, with a thick skin, proven sales experience, a good sense of humour and ability to pick up the phone and make things happen. A good knowledge of the youth sector and thick address book will be a huge advantage. A burning passion to make the world a better place by using your professional skills would also help…



Live Magazine SA is a quarterly publication originally from London: a glossy youth magazine featuring an inspirational mix of gritty youth culture and information, advice, career guidance and things to do for a mainstream urban youth audience.

The twist: everything in the magazine is produced by young people themselves, from the commissioning and editing, to the design, layout and distribution. Its mission: to give life-changing skills development and employability training for its participants, and to educate tens of thousands of young readers with an inspiring, engaging and entertaining mix of arts, culture, sports and fashion mixed with hard-hitting youth issues and crucial information and guidance for young people.

Seed funded by the Shuttleworth Foundation, Live Magazine’s first edition hit the streets in mid-November – giving opportunities to a core team of dedicated young people from less privileged backgrounds to take ownership of their own publication, and provide relevant and credible youth content for hundreds of thousands of young South African readers.


Salary based on experience.

To apply, please send a CV and covering letter to gavin (at) livityafrica (dot) com


Week 5: “Poverty is an opportunity”

Meshack Nchupetsang, in his Westlake workshop

“I’ve always seen my problems as challenges,” explains Meshack Nchupetsang, entrepreneur and owner of Eyethu, who is holding court in his shipping container, fully kitted out as a mini bike workshop with state-of-the-art tools and parts. We’re in Westlake, a small township that sits cheek by jowl with an exclusive golf resort, one of the most upmarket high schools in the Cape, and Pollsmoor prison, where Nelson Mandela was incarcerated. When he explains that he saw his poverty as an opportunity, we’re not entirely sure how to respond, jarring as this does with so much of what we’ve heard over the last few weeks.

It’s mid-morning on June 16th: Youth Day in South Africa – in honour of young people who died during the Soweto riots of 1976 – and a public holiday. There’s a Sunday morning feel as both coloured and black inhabitants in this mixed community go about their business.

Our interview with Meshack is scintillating. He’s a born marketer and story-teller, who tells of the familiar pilgrimage from the Eastern Cape to try and find a living. Initially sleeping on the streets, he managed to find voluntary work in a hostel and gradually worked his way up to paid work, building his own shack, and then eventually landing a job with a corporate company.

Losing this job in the wake of September 11th, he decided to start his own business fixing and renting bikes, and now runs a successful workshop which he is hoping to scale up into Khayelitsha and other townships across South Africa.

Attending to customers

This is the flipside, the lighter side of the moon. Someone, albeit older than most of the people we’ve spoken to, who talks of positivity, perseverance, initiative, ingenuity… how when he had his first proper job interview, went in convinced on taking control of the conversation, and asking questions about the company’s ethos and culture (and apparently ended up in an hour-long chat about families with his interviewer). As we talk, he manages to serve two or three customers in between sentences, hopping out to have hasty conversations in Xhosa, pumps a tire here, checks some brakes there.

Our questions today, in the context of my research, are: What makes someone like Meshack different? What forges that innate strength, conviction, inspiration to keep going, to rise up? Having a dream, self-respect and self-motivation, is what he would tell young people today to hold onto. But he admits that this motivation often only comes from family. In his case, a mother who would ask him whether he wanted to eat his friends’ shit.

“When I imagine eating my friends’ shit,” he explains with a glint in his eye, “I get so motivated.”

Mobile Media Mindblast madness, man

Yesterday I rocked up to the Mobile Media Mindblast in Camps Bay, a high production-values sledgehammer to the collective hive-mind of SA marketeers that they need to up their game in the mobile world. As if people hadn’t cottoned on yet (and if they hadn’t, then they must have been sweating through proceedings yesterday).

Joseph Jaffe’s intro was thought-provoking, and said it all, really… after that, aside from an endless litany of stats redoubling the magnitude of how huge mobile is in SA, and how the market here in many ways paves the way for the rest of the world, there was probably a bit too much of the why and not enough of the how.

Apart from Brett St Clair from Google. He skipped us through some of Google’s innovative marketing executions for mobile, including Google Goggles, which throws open all sorts of fun possibilities for someone (ie me) thinking about the relationship between print and mobile, and the fun you could have with that space in between.

Vodacom and Mxit (the main sponsors of the event) were very clear about why they’re massive players in the market, but I didn’t get much of a sense of how they are going to maintain or grow… Right now Mxit are leagues ahead in the youth market on mobile. But I wanted to hear more about how Mxit is planning to evolve, especially given the fact that Blackberry was last week voted the coolest youth brand by South Africa’s young people (no doubt powered by BBM)…

Joseph Jaffe, keynote speaker: "one device to rule them all"

While concrete learnings or insights might have been a little thin on the ground, I enjoyed MMM immensely because (a) it confirmed many of the assumptions I’ve been making about the way mobile platforms (especially in terms of content for young people) are headed here; (b) I sat scribbling ideas just from having the headspace to devote to mobile; and (c) I met some very interesting people.

Not least one of the panellists, from SA Parliament, who’s looking at using mobile for civic participation (we agreed to talk more), but also I had the chance hang out a bit with the Google SA team and begin some conversations about some ideas that I’m very excited about…

All I need now is the advent of cheap smartphones to hurry up and start infiltrating the mass SA market, and the most encouraging thing I heard yesterday was that, well, they’re well on their way.

(Ironically, when I woke up this morning, my trusty smartphone was dead. Black screen. So while the future hurtles towards us, it’s back to pay-as-you-go and WAP for me.)