(Mis)representing the voice of SA youth

Read my piece published today in the Daily Maverick here, written mainly in response to the FNB advertising campaign that got everyone talking.

Feel free to leave a comment…

Live Mag SA x eNca Internships

Last week, eNca - South Africa’s fast-rising news channel – confirmed the selection of two Live Magazine SA graduates for full-time paid broadcast internships at the channel’s office in Cape Town.

All the Live Magazine SA young team competed for the placements, with a shortlist of five being pared down for interview by eNca, from which only two were selected. The two selected are Danyal Zaal and Asanda Kaka, and they will begin their internships in January…

Wanted: Youth Development Producer for Live Mag (Cape Town)

Live Magazine SA is recruiting for a unique role that combines the challenge of helping to produce a national magazine and developing the young talent of the future.

Launched in 2011, Live Magazine SA is a youth lifestyle magazine that is 100% created by 16-25 year olds around South Africa. With a main production office in Cape Town, the magazine itself is distributed all over the country, and amplified by its online channels – via mobi, YouTube and social networks.

Due to our expansion into Johannesburg, we are now recruiting a new Youth Development Producer to oversee the recruitment, retention, progression and creative potential of our team of young media trainees in Cape Town.

For this we’re looking for a unique individual who is highly-organised, extremely proactive, willing to learn and able to multi-task under pressure: can relate on a level to young people of a wide range of backgrounds, and understands youth culture intimately.

You’ll work closely with our small team of media mentors, but even more closely with our rolling team of around 20 magazine and media interns, who join us for a 3-6 month cycle. This role is responsible for recruiting and managing the trainees, tracking their personal development and helping them towards their career and life goals.

You’ll also need to pitch in to help produce and organise shoots, career workshops, weekly talks and the co-ordination of other volunteer mentors, as well as continually forming partnerships with external partner organisations.

This is a rewarding and demanding full-time role based in Cape Town and would suit someone with a media/ advertising background with a strong passion (and, ideally, experience) in personal/ career development of young people or trainees.

Please apply with a CV and covering note to [email protected] by December 17th.

More about Live Magazine here:

Our mobi site: www.livemag.co.za

The story behind Live coming to SA: www.livityafrica.com

Read back issues online here: http://issuu.com/livemagazinesa

Live Mag SA in Advantage Magazine

South Africa’s advertising trade publication, Advantage, this month featured a focus on how to reach a youth market, with a page dedicated to how Live Mag SA connects brands to a youth audience in a credible way…

New on the site: Wall of Fame

One of the biggest challenges of any social enterprise is proving or showcasing your social impact. But over the years we’ve always felt that the clearest way of showing the difference this work makes is to showcase the stories of the people who’ve come through the doors and go on to do amazing things…

New on the site from today, we’re publishing our Wall of Fame: an ongoing record of the success stories of young South Africans who’ve made amazing steps forwards, with a shove from us – sometimes a big shove, sometimes just a little one. But from the stories we are hearing of Live Graduates, whatever their level of education or ability, the experience being at Live Magazine gives is proving a vital addition to their CVs.

And some of these inspiring young people are going into impressive job roles at magazines, newspapers and agencies…

You can keep track of our ongoing Wall of Fame here - and even as we publish this round, there’s already several more to add…

Wanted: Sales and marketing manager for Live Mag SA

An exciting new marketing and advertising sales role working on a new magazine title that is taking South Africa by storm.

Originally from the UK, Live Magazine is a new SA-wide youth magazine title that launched across the country in mid-November.

We are now looking for a marketing and advertising professional to develop, follow-up and close advertising leads, create and grow partnerships with brands, come up with creative brand solutions… as well as mentoring a young team of marketing interns.

Working with the MD and Project Director, you’d be responsible for developing leads, building relationships with relevant brands and making/ closing deals for display ads and co-created editorial.

You’ll need to be dynamic, ambitious, persistent, with a thick skin, proven sales experience, a good sense of humour and ability to pick up the phone and make things happen. A good knowledge of the youth sector and thick address book will be a huge advantage. A burning passion to make the world a better place by using your professional skills would also help…



Live Magazine SA is a quarterly publication originally from London: a glossy youth magazine featuring an inspirational mix of gritty youth culture and information, advice, career guidance and things to do for a mainstream urban youth audience.

The twist: everything in the magazine is produced by young people themselves, from the commissioning and editing, to the design, layout and distribution. Its mission: to give life-changing skills development and employability training for its participants, and to educate tens of thousands of young readers with an inspiring, engaging and entertaining mix of arts, culture, sports and fashion mixed with hard-hitting youth issues and crucial information and guidance for young people.

Seed funded by the Shuttleworth Foundation, Live Magazine’s first edition hit the streets in mid-November – giving opportunities to a core team of dedicated young people from less privileged backgrounds to take ownership of their own publication, and provide relevant and credible youth content for hundreds of thousands of young South African readers.


Salary based on experience.

To apply, please send a CV and covering letter to gavin (at) livityafrica (dot) com